SEN Press Releases

March 13, 2009.

SEN BUSINESS COACHING IMPROVES DEALER NET PROFIT BY $134,000 ON AVERAGE IN 2008

AUSTIN, TX. (March 2009) – During its Spring Conference held in Austin, TX, John Lang, LPBC, Head Business Coach, reported to the SEN Design Group membership that substantial progress in 2008 profitability had been achieved with eleven members with whom he held weekly one-hour teleconferences for at least four months. Specifically, these eleven members collectively experienced a $1,473,909 swing in net profit from a combined 2007 loss of ($935,349) to a combined net profit of $538,560 in 2008. The average improvement in profitability was $133,991 per member.

Lang is a Licensed Professional Business Coach (LPBC) who works in tandem with Ken Peterson, CKD, president of SEN. Peterson performs the initial free financial analysis with each member, makes them aware of the potential for profit improvement, conducts a 3-year budgeting process and price formula development, and creates a short-term action plan. Lang then takes over and works with the dealer on a weekly basis to help implement the necessary strategies in support of the budgeted revenue and profit goals. Together, Peterson and Lang have trained an additional five business coaches to serve the SEN membership.

“I have long believed that the missing link for kitchen and bath dealers between gaining knowledge at seminars and implementing that knowledge in their operations has been the use of business coaches.” said Peterson. “The extent of the net profit improvement for these eleven dealers over the course of one year supports that belief.” Added Lang: “Many dealers have good intentions of implementing what they have learned at seminars and conferences. Unfortunately, once they return to their offices, they get busy with following up leads, closing sales, and putting fires out in the field. Weekly teleconferences help dealers to prioritize what needs to be done and then holds them accountable. Small incremental changes pay big dividends!”

Rick Nassetta is a 35-year veteran of the kitchen and bath industry and president of Roomscapes, Inc, a $3,000,000+ operation [2007] based in Laguna Niguel, CA. Until he had his financial statements analyzed by the SEN Design Group, Rick didn’t realize how much more successful he could be. His was one of the eleven firms that experienced a significant turnaround in 2008 profitability with the help of business coaching. “I guess I thought I knew pretty much all I needed to know to be successful in the industry,” he said. “I am amazed and thrilled with the amount of progress and improvement we have attained as a direct result of this invaluable guidance, especially
since the economy took such an unprecedented nosedive.”

“However, we would not be in a stronger, more profitable, and more educated position that we are today if we had not taken advantage of what John and Ken are offering to the SEN members via the business coaching program they have developed. The SEN Business Coaching Service is, based upon my experience, a service that one cannot place a value on,” concluded Nassetta.

Given the state of the current economy, SEN is offering a free financial analysis to any kitchen and bath owner who wishes to explore their potential for greater profitability. Financial statements would remain strictly confidential. For more information, please contact Ken Peterson CKD at 1-800-991-1711 or kpeterson@sendesign.com.

About the SEN Design Group:

Headquartered in Chapel Hill, NC as the industry’s first buying group, the SEN Design Group counts 220 dealer-members from coast-to-coast. These members enjoy volume rebates from 70+ vendors in cabinetry, countertops, appliances, plumbing fixtures, lighting, flooring, tile, bath products, accessories, and business services that are affiliated with the group. They also receive business management training, networking opportunities, and have access to consulting/coaching services, showroom design services, peer counseling at roundtables, financial comparison reports, sales training, and marketing tools that all help to improve their revenue growths and bottom lines, making the SEN Design Group the industry’s leading source for dealer business development.