SEN Design Group - Prospects Conference Registration

Fall 2008 Conference :: September 17 - 20, 2008

Hotel Information:

Hyatt Regency Denver
at the Colorado Convention Center
650 15th Street
Denver, CO 80202

September 17, 2008 - September 20, 2008

Prospective Member Registration

Please register the following guests for the Conference. I understand that the first Attendee will be invoiced a $300 non-refundable fee - and any additional Attendees will be invoiced $85 apiece - to cover Conference Food Expenses.

I will contact the hotel directly to reserve the necessary rooms from the SEN Design Group Block, paying my tab upon departure.

You will be invoiced upon receipt of this form.

Guest Firm Name:

Firm Address:

City:

State:

Zip:

Phone Number:

Primary Email:

Name(s) of Attendee(s):

Enter names as they should appear on badges

Meal Restrictions:

Kosher
Vegetarian

Indicate the number of attendees at each event:

Wednesday, September 17, 2008
	Conference Registration 11:00 AM - 6:00 PM In-Depth Product Training 1:00 PM - 5:00 PM
	Welcome Reception 6:00-8:00 PM Food (enough for a meal!), Drink & Networking ... perfect time for Mentors to meet with newest Members … and veteran Member & Vendor colleagues to catch up!
Thursday, September 18, 2008
	Conference Registration 8:00 AM - 6:00 PM
	Business Workshop #1A “Search Engine Optimization: Making it to the Top of Google” Moderator: Tom Blau Speakers: Philip D. Zaleon of Z promotion & design, a marketing, advertising and creative agency Jack Kellerman of Kellerman Kitchen & Bath To Be Announced 8:00-9:30 AM At our Spring Conference, the Advisory Council discussed ways to optimize the SEN website so that a local search for “kitchen and bath” would place our website at, or near, the top of the list. In today’s market, with more potential clients starting their search for information on the web, this timely workshop, featuring a panel of dealers and industry experts, will be a “must attend.” If you want your website to be in the Top 10 of a “google search,” bring your note pads and your ears to this 90-minute session.
	Sales Workshop #1B “Sell It or Schedule It” Speaker: Jody Seivert M.Ed., IDS Moderator: Ken Peterson, CKD, LPBC 8:00-9:30 AM Back by popular demand after the Spring Conference in Florida, Jody Seivert M.Ed., IDS, will wake you up during this early morning workshop. Two of the most important things a Sales Designer must learn in the initial process of gathering information from a prospective client are (1) budget and (2) need. This workshop will outline strategies for making that initial contact with the client, getting an honest budget, and finding out where they are in the buying process. Are they tire-kicking, or are they hot to sign on the bottom line? If you are struggling with having prospects drag out the process, and wasting time on people who are not ready to sign, this workshop will assist you to shorten the selling cycle and increase your closing ratios.
	Business Workshop #2A “Effective Project Management, Communication & Jobsite Etiquette” Moderator: Tom Blau Speakers: Steve Klitsch, CAPS a frequent contributor to Remodeling Magazine Lee Thomas a SEN Member and Instructor at our SEN Project Manager Boot Camp David Lea of Fieldt2Base. 9:45-11:30 AM Every Owner knows that after the sale, the work really begins. Successfully keeping the client happy during the disruptive part of a kitchen or bath renovation is what gets the referral. This panel will address new communication technologies, outline strategies for effective control of the installation process, jobsite etiquette and control of subs, and much, much more.
	Sales Workshop #2B “A Look at Residential Architectural Trends and Generating Sales by Being Ahead of the Curve” Moderator: Ken Peterson Speakers: Kermit Baker, PhD a Senior Research Fellow at Harvard University’s Joint Center for Housing Studies, and is the Project Director of the Remodeling Futures Program. Others to be Announced 9:45-11:30 AM Most kitchen and bath dealers keep abreast of new developments in the market by reading the trade journals and researching the internet. Kermit Baker, from the Joint Center for Housing Studies, along with a panel of SEN Members will present what the newest residential trends are from an architectural point of view, and discuss ways for you to take advantage of these growing trends as you look to develop your marketing plans for 2009.
	New Member and Guest Box Luncheon & Orientation Meeting MANDATORY FOR ALL FIRST TIME MEMBER ATTENDEES 11:30-12:30 AM
	Dealer Roundtables Implementing a new format, roundtables of 10-14 SDG Members will provide feedback to each other’s Key Issues. Each group will have a Facilitator and Recorder (for note-taking). Members will be assigned to a specific Roundtable Group and Facilitator for a 3-year period to work together on solving common business problems while accelerating dealer growth and profitability. Tom Blau, Chief Facilitator 12:45-4:30 PM
	Sales Roundtable 250+ Years of Industry Experience work interactively to solve common sales problems. Member Sales Personnel present a Sales Issue of importance to them and hear feedback from the Group. It has been said that this educational format holds enormous value because, without any competitors in the room, people open up with their problems… and their secrets of success. Rebecca Lindquist, CMKBD, Facilitator 12:45-4:30 PM
	Financial Roundtable Ken Peterson, CKD, LPBC, Facilitator 12:45-4:30 PM
	Networking Reception 4:30-5:00 PM
	Opening Session & Business Meeting MANDATORY Ken Peterson, CKD Keynote Speaker: Kermit Baker, PhD Kermit Baker is a Senior Research Fellow at Harvard University’s Joint Center for Housing Studies, and is the Project Director of the Remodeling Futures Program. This research effort, which began in 1995, is the first comprehensive analysis of U.S. remodeling activity ever undertaken by the Joint Center. Its goal is to develop an improved understanding of the dynamics of the U.S. repair and renovation industry so that businesses can better take advantage of the opportunities that this market offers. Kermit also is the Chief Economist for the American Institute of Architects in Washington, D.C. In this capacity he analyzes business and construction trends for the U.S. economy, and examines their impact on AIA members and the architectural profession. Prior to joining the Joint Center, Kermit was vice-president and director of the economics department at Reed Business Information where he was responsible for industry forecasting. During his ten years at Reed Business Information he developed the Top U.S. Construction Market Report and served as editor of the Building and Construction Market Forecast newsletter. Kermit received his master’s degree in urban planning from Harvard University, and holds a Ph.D. from Massachusetts Institute of Technology in the same field. In 2006, Kermit was inducted into the National Remodeling Hall of Fame by the National Association of Home Builders. 5:00-6:45 PM
	Dinner Out on the Town 7PM -
Friday, September 19, 2008
	Product Seminars - Part I MANDATORY 45-minute presentations by 3 select Vendors to help Members better Comprehend the marketing/design/technical applications of their products and how they will enhance Dealer Profitability over the next few years. REQUIRED ATTENDANCE (Sign-off Sheet) . 8-10:45 AM
	Vendor Table-to-Table Meetings MANDATORY 10-minute REQUIRED Orientations on each Vendor’s Product; a time-efficient way for creating lucrative new business relationships or nourishing the equity in existing ones. Bring your CHECKBOOK to take advantage of “Show Specials”! NOTE: two (2) Member firms will be visiting each Vendor’s table at one time to streamline and improve the briefing process. 11:00 AM-5:00 PM
	Group Luncheon 12:30-1:30 PM
	Awards Dinner MANDATORY (ALL Members, Vendors, and Guests). Cocktails start at 6:30 pm. Presentation of the Signature Kitchens & Baths Design Awards follow a 7pm dinner. Jackets and slacks for men are suggested for the Awards Dinner. 6:30-9:00 PM
Saturday, September 20, 2008
	Product Seminars - Part II MANDATORY The concluding set of 45-minute presentations by 3 select Vendors. This is REQUIRED ATTENDANCE by all Members to fulfill their semi-annual, contractual obligations. (Sign-off Sheet). 8-10:45 AM
	Vendor Table-to-Table Meetings MANDATORY The final half of the 10-minute REQUIRED Orientations on each Vendor’s Product; a time-efficient way for creating lucrative new business relationships or nourishing the equity in existing ones. All Rebates distributed at the end of this program. 11:00 AM-5:00 PM
	Group Luncheon 12:30-1:30 PM
*NOTE: ALL BUSINESS WORKSHOPS and ROUNDTABLE MEETINGS are OPEN ONLY to SEN Design Group (SDG) Members, their personnel, 1st TIME Buying Members (issued tickets to be turned in at the door), and Vendor Personnel (also issued tickets). VETERAN BUYING MEMBERS who wish to attend, MUST UPGRADE THEIR MEMBERSHIP BY July 1st and have their 2nd Quarter dues paid by September 1st. Call the SEN Office @ 1-800-991-1711 to request a SDG Full Member Agreement.